Effective Donation Request Letters: 11 Samples & Tips

Crafting a successful donation request letter is crucial for any non-profit organization or individual seeking support. A well-written letter can resonate with potential donors, highlight the impact of their contribution, and ultimately increase your fundraising success. The key is to be clear, concise, and compelling, demonstrating the value of your cause and inspiring generosity.

The following 11 sample letters offer a variety of approaches for different situations and target audiences. Remember to tailor each template to your specific needs, ensuring the language and tone are appropriate for your organization and the individuals you are contacting. Consider personalizing each letter to strengthen the connection with the recipient and show them that their contribution is valued.

Sample Donation Request Letters

1. Sample Letter 1: General Donation Request
   Dear [Name],
   We are writing to you today to ask for your support of [Organization Name]. We are a non-profit organization dedicated to [Mission Statement]. We rely on the generosity of individuals like you to continue our vital work. Your donation of any amount will help us to [Specific impact]. Thank you for your consideration.
   Sincerely,
   [Your Name/Organization]
2. Sample Letter 2: Event Sponsorship Request
   Dear [Name],
   We are excited to announce our upcoming [Event Name] on [Date] at [Location]. This event will benefit [Cause]. We are seeking sponsors to help us make this event a success. Your sponsorship will help us to [Specific impact of sponsorship]. We offer various sponsorship levels, with different benefits. Please see the attached brochure for more details. Thank you for your support.
   Sincerely,
   [Your Name/Organization]
3. Sample Letter 3: Year-End Appeal
   Dear [Name],
   As the year comes to a close, we reflect on the impact we have made together at [Organization Name]. Thanks to supporters like you, we have been able to [Specific achievements]. As you consider your year-end giving, we hope you will consider making a donation to help us continue our work in the new year. Your contribution will help us [Specific goals for next year]. Thank you for your continued support.
   Sincerely,
   [Your Name/Organization]
4. Sample Letter 4: Memorial Donation Request
   Dear [Name],
   We are writing to you to honor the memory of [Deceased’s Name]. In lieu of flowers, the family has requested that donations be made to [Organization Name], an organization that was dear to [Deceased’s Name]’s heart. Your donation will help us to [Specific impact related to the deceased’s interests]. Thank you for your generosity and support.
   Sincerely,
   [Your Name/Organization]
5. Sample Letter 5: Matching Gift Opportunity
   Dear [Name],
   We have an exciting opportunity! A generous donor has offered to match all donations made to [Organization Name] between [Start Date] and [End Date], up to [Amount]. This means your donation will have double the impact! Your contribution will help us to [Specific impact]. Please take advantage of this matching gift opportunity and donate today!
   Sincerely,
   [Your Name/Organization]
6. Sample Letter 6: In-Kind Donation Request
   Dear [Name],
   We are currently seeking in-kind donations to support our programs at [Organization Name]. We are in need of [Specific items needed, e.g., office supplies, equipment]. Your contribution of these items would significantly help us to [Specific benefit of the in-kind donation]. Please contact us if you are able to donate any of these items. Thank you for your generosity.
   Sincerely,
   [Your Name/Organization]
7. Sample Letter 7: Urgent Need Request
   Dear [Name],
   We are writing to you today with an urgent need. [Describe the urgent situation and its impact]. We need your help to [Specific action needed and amount required]. Your donation, no matter the size, will make a direct and immediate impact on [Who will benefit]. Please donate today to help us address this urgent need.
   Sincerely,
   [Your Name/Organization]
8. Sample Letter 8: Volunteer Request (Leading to Donation)
   Dear [Name],
   We are so grateful for your past volunteer support of [Organization Name]! As we continue our mission to [Mission Statement], we need your help now more than ever. If you are unable to volunteer your time, would you consider making a donation to support our efforts? Your financial contribution will directly enable us to [Specific impact]. Thank you for your continued commitment to our cause.
   Sincerely,
   [Your Name/Organization]
9. Sample Letter 9: Project-Specific Donation Request
   Dear [Name],
   We are excited to announce a new project: [Project Name]! This project aims to [Project Goals]. We are seeking donations to help us fund this vital project. Your contribution will directly support [Specific aspect of the project your donation will fund]. Learn more about [Project Name] on our website: [Website Link]. Thank you for your support.
   Sincerely,
   [Your Name/Organization]
10. Sample Letter 10: Monthly Giving Program Request
    Dear [Name],
    Would you consider becoming a monthly donor to [Organization Name]? Your recurring monthly gift provides a stable and reliable source of funding that allows us to plan for the future and better serve our community. Even a small monthly donation can make a significant difference. Learn more about our monthly giving program and sign up today: [Link to Monthly Giving Page]. Thank you!
    Sincerely,
    [Your Name/Organization]
11. Sample Letter 11: Personalized Request (For Close Contacts)
    Dear [Name],
    I’m writing to you because I know you care about [Cause]. As you know, I’m deeply involved with [Organization Name], and I’ve seen firsthand the incredible work they do to [Impact]. I’m personally asking for your support. Any amount you can contribute will make a difference. Thanks for considering my request, and for your friendship.
    Sincerely,
    [Your Name]