The application letter, often referred to as a cover letter, serves as a crucial introduction to a potential employer. It provides context for the accompanying resume, highlighting relevant skills and experiences, and demonstrating a candidate’s suitability for the specific role. Effectively utilizing Microsoft Word’s features can significantly enhance the presentation and impact of this vital document. This guide will explore the nuances of creating a professional and persuasive application letter within the Word environment, focusing on structure, content, and stylistic elements.
Section 1: Essential Formatting Considerations

1.1 Font Selection and Size:
Choosing the right font is essential for readability and professional appearance. Times New Roman, Calibri, or Arial in sizes 10-12 points are generally recommended. Consistency is key; maintain the same font and size throughout the entire letter. Avoid using unusual or decorative fonts that may distract the reader.
1.2 Margins and Spacing:
Standard margins of one inch on all sides provide ample space for readability. Single spacing between lines is generally preferred, with double spacing between paragraphs to enhance visual clarity. Consistent spacing throughout contributes to a polished and professional look.
1.3 Header and Footer:
While not always necessary, headers and footers can add a professional touch. The header might include the applicant’s name and contact information, while the footer could contain page numbers for multi-page letters. Ensure these elements are subtly designed and do not detract from the main content.
1.4 Paragraph Structure:
Well-structured paragraphs are crucial. Each paragraph should focus on a single idea or aspect of the applicant’s qualifications. Use concise sentences and avoid jargon. Clear and logical paragraph flow guides the reader smoothly through the letter’s content.
Section 2: Content and Structure of a Successful Application
2.1 Contact Information:
Begin with the applicant’s contact information, including name, address, phone number, and email address. This information should be placed at the top left or right corner of the document. Ensure accuracy to avoid delays in communication.
2.2 Date:
Immediately below the contact information, include the date of writing the letter. Use a standard date format (e.g., October 26, 2023).
2.3 Recipient Information:
Below the date, include the recipient’s contact information: their name, title, company name, and address. Accuracy is vital. If the hiring manager’s name is unknown, utilize a formal salutation like “Hiring Manager” or “To Whom It May Concern.”
2.4 Salutation:
Begin the letter with a professional salutation. “Dear [Hiring Manager’s Name],” is generally appropriate. If the name is unknown, “Dear Hiring Manager” or “To Whom It May Concern” are acceptable alternatives.
2.5 Introduction:
The introduction should clearly state the purpose of the letter—to apply for a specific position—and briefly mention how the applicant learned about the opportunity. Highlight key skills or experiences that directly align with the job description.
2.6 Body Paragraphs:
This section forms the core of the application letter. Each paragraph should focus on a specific skill or experience relevant to the position. Use the STAR method (Situation, Task, Action, Result) to illustrate accomplishments effectively. Quantify achievements whenever possible (e.g., “increased sales by 15%”).
2.7 Conclusion:
Reiterate interest in the position and summarize key qualifications. Express enthusiasm for the opportunity and thank the recipient for their time and consideration. Clearly state the next steps expected, such as availability for an interview.
2.8 Closing and Signature:
Use a professional closing such as “Sincerely,” or “Respectfully,” followed by the applicant’s typed name and handwritten signature (if submitting a physical copy).
Section 3: Leveraging Microsoft Word’s Features
3.1 Styles and Templates:
Microsoft Word offers pre-designed templates and styles that can streamline the formatting process. Using these features ensures consistency and a professional look. Customizing a template to align with personal branding enhances the overall impression.
3.2 Spell Check and Grammar Tools:
Utilize Word’s built-in spell and grammar check to identify and correct errors. Proofreading carefully is crucial for ensuring accuracy and professionalism. A polished letter demonstrates attention to detail.
3.3 Table and List Features:
For presenting specific data or achievements, tables and bulleted/numbered lists can enhance readability and clarity. Use these features strategically to present information in an organized and accessible manner.
3.4 Page Breaks and Section Breaks:
If the letter extends beyond one page, use page breaks to ensure proper formatting. Section breaks can be utilized for controlling formatting across different sections of the document.
3.5 Header and Footer Management:
Word provides robust tools for managing headers and footers. These can be used to maintain consistent branding and page numbering across multiple pages.
Section 4: Enhancing Impact and Persuasion
4.1 Keyword Optimization:
Incorporate keywords from the job description throughout the letter to demonstrate a deep understanding of the requirements. This helps applicant tracking systems (ATS) identify relevant applications.
4.2 Storytelling Techniques:
Weaving narratives into the letter can make it more engaging. Sharing concise anecdotes that illustrate skills and achievements can make the letter more memorable.
4.3 Action Verbs and Strong Language:
Using strong action verbs and impactful language strengthens the letter’s message and conveys confidence. Avoid passive voice whenever possible.
4.4 Proofreading and Editing:
Thorough proofreading and editing are crucial. Typos and grammatical errors detract from the overall impression. Seeking feedback from others can identify areas for improvement.
4.5 Tailoring to Each Application:
Generic letters are less effective than tailored applications. Carefully review each job description and customize the letter to highlight relevant skills and experiences.
Section 5: Beyond the Document: Submission and Follow-up
5.1 Choosing the Right Format:
Submit the letter in the format specified by the employer. PDF is generally preferred for preserving formatting, but Word documents are also acceptable. Always adhere to the employer’s instructions.
5.2 Following Up:
After submitting the application, follow up after a reasonable timeframe (e.g., one week) to express continued interest and inquire about the status of the application. This demonstrates proactive engagement.
5.3 Maintaining Professionalism:
Throughout the entire application process, maintain professionalism in communication and interactions. This conveys respect and fosters a positive impression.
By carefully considering these elements and utilizing Microsoft Word’s features effectively, applicants can create compelling application letters that significantly increase their chances of securing interviews and ultimately landing their desired positions. Remember, a well-crafted application letter is a strategic investment in a successful job search.
